RESPOND TO INTERNET USERS' REQUESTS WITH APPROPRIATE CONTENT

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Google also regularly publishes its search quality guidelines and search intent is at the heart of the algorithm: Important search intent for google Many SEO statistics also show that the intention behind each search will impact the position of your pages on Google. Integrating search intent into your SEO strategy also allows you to: Optimize your content strategy : Understanding search intent allows you to precisely target the keywords that meet your audience's expectations. You don't shoot blindly, you know what your audience really wants. Create relevant content : by identifying the needs of your users, you can produce content that meets them. You don't create content for the sake of creating, you produce what your users want to consume.

Improve your positioning in search results : by showing search engines that your content meets user expectations, you increase your chances of being ranked well. You are not trying to fool search engines, you are showing them that you are a reliable and relevant source. Increase traffic to your site : By understanding your users' search intent, you can target the most relevant keywords and create content that meets  Phone Number List their needs. This not only improves your positioning in search results, but also increases traffic to your site. You don't just attract any visitors, but visitors who are truly interested in what you offer. SEO consulting agency 4. HOW TO FIND SEARCH INTENT FOR CONTENT? 4.



1. IDENTIFY SEARCH INTENT WITH GOOGLE Search intent analysis should be done before you start writing your content. It depends on the keyword, i.e. the search that is done on Google. Your content must be adapted to your target. To find out what search intent a keyword corresponds to, you have several options. The quickest and cheapest is to look directly in Google. You do a search on the targeted keyword and you see the results that Google offers. This will give you a good idea of ​​the expected content. For example, for the keyword “bodybuilding exercise”, Google gives us a lot of information if you take the time to look at the search results pages (also called SERPs).