PUT SEARCH INTENT AT THE HEART OF YOUR SEO STRATEGIES

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Informational search intention For this type of content, it is advisable to jointly adopt an SEO strategy based on the long tail and good internal networking . 2.2. THE NAVIGATIONAL QUERY We speak of a navigational query when the Internet user carries out a search already knowing what he wants to find . He therefore expects to obtain a relevant response quickly. This type of query includes a brand name, product, URL, or domain name. For example, the Internet user heard about the SEO agency My Little Big Web in Montreal and wanted to contact the company. So he typed “My Little Big Web SEO agency in Montreal” into the search bar, already having an idea of ​​what he would see appear in the search results.

navigational search intent 2.3. THE TRANSACTIONAL QUERY The transactional request takes place when the Internet user wishes to purchase a service or product . This is a type of search that leads to conversions. The results of these queries are often commercial pages. transactional search intent Google has been able to adapt Phone Number List  to this type of request via its Google Merchant Center and its “Shopping” area , which directly highlights the products concerned. 2.4. THE CONVERSIONAL OR COMMERCIAL QUERY Not to be confused with a conversational query, conversional search intent means that the user is ready to convert. A conversion is a goal achieved on a website.



This includes filling out a contact form, subscribing to a newsletter or making a purchase. But in our case, we are going to exclude transactional queries since they are already included in the search intent of the same name. An Internet user looking for a natural SEO agency in Montreal will clearly be in the process of conversion. He is probably   looking to use the services of an SEO agency in Montreal like My Little Big Web. 3. WHY SEARCH INTENT IS IMPORTANT TO GOOGLE? Understanding search intent allows you to precisely target keywords that meet the expectations of your target audience. You don't shoot blindly, you know what your target audience really wants. This is a key part of any effective SEO marketing strategy.