The digital marketing, technology and mindset event of 2020

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2020 has been marked by changes that promoted adaptation and transformation in companies. In the midst of a complicated situation, Impulse and Peak Performance closed the year with the Growth Xperience Day 2020 which, more than a digital marketing event, was a Transformation, Talent, Mindset, Marketing and Technology summit. The meeting took place on November 5 and brought together the most innovative minds behind the most recognized companies globally. Among them Google, Facebook, Scotiabank, HP, BCP, BBVA, TASA, Everis, Hubspot, among others. Growth Xperience Day was born with the purpose of sharing updates on growth and marketing topics. These are especially useful for those who belong to the areas of sales, marketing, education, human resources or for those who are developing the business model of their venture or startup .

And in a situation like the current one, it is more relevant than ever to know the strategies that large companies are applying in relation to the growth and adaptation of their businesses in the face of the changes caused by COVID-19. digital  Special Data consumers Along these lines, Eduardo Eneque, CEO of Impulse and one of the organizers of the event, assured that: “We are at a stage where we need to consider what to do for the future post COVID-19 era. "Consumers have made a leap towards digital and, precisely, have massively begun to search for products through digital channels." He also added that this precisely "forces companies to rethink what they have to do to keep up with consumer behavior. Therefore, it is necessary to design the roadmap to face this new normal." With a view to obtaining new knowledge from leading companies, the Growth Xperience Day was attended by 45 executives and directors from the most recognized organizations in Peru, America and Spain. They shared their experiences in 4 specialized panels, followed by tactical sessions , which we summarize below.



digital marketing event peru Big moments In this experiential event , the main findings of the Transformation, Talent and Technology 2020 study were shared , a work carried out by Impulse and Peak Performance, with the main top 500 organizations in America. This resulted in the following insights : Re-education matters: 72 % of CEOs and managers consider today, more than ever, that Upskilling and Re-Skilling in their companies is strategic. However, only 49% of them have a defined strategy and action plan. COVID innovation matters: 92 % of CEOs say they have accelerated their digital transformation process. Despite this, only 40% have a cultural transformation plan in action. Online well-being matters: 58 % of organizations say they are implementing Remote Onboarding programs for their employees. Even so, 61% indicate that the average productivity of their collaborators has decreased by more than 20%. Digital disconnection matters: 84 % of organizations say that they are beginning to feel the accumulation of unproductivity in their employees. 67 % of leaders accept that at least 30% of the time, they are working “more” time and “less” productively during the last 90 days. Managing Remote Work matters: a growth mindset must be applied that allows challenges to be perceived as opportunities to learn, grow and adapt. remote work