They may have had hundreds of leads

potax22252@each

That’s insanity nowadays. I have literally tossed code that took years to develop and hundreds of thousands of dollars for solutions that cost hundreds of dollars. I’m not blaming the programmer for this, they’re doing what programmers do. The problem is the gap in expectations. If you hire a designer, your site may be aesthetically stunning. But they also may hard-code elements making it impossible to make edits. They may use uncompressed imagery, causing the site to load slow. And they may not actually integrate it to a solution for lead capture. I once had a client contact me months after their new, beautiful site was live. They couldn’t understand why it wasn’t generating any leads and hired me to help out.

Within minutes, I found that the form they had was purely aesthetic and didn’t actually submit Mobile Phone Number List the data anywhere. … but they never had any way to find out. The design agency met their expectations… but not the business needs. More often than not, I see sites sold as projects. As a result, the agency, designer, or developer is financially rewarded for delivering a site that takes every shortcut possible to save time and make a better profit on the engagement. And, of course, the project goes to the lowest (or next to lowest bidder). Companies sometimes chuckle that they had someone quote a twenty-five thousand dollar site and they were able to get theirs built for a few thousand dollars. I follow up asking how it’s performed for their business and the response is often… oh, we get most of our business by word of mouth. Well duh. Your cheap site sucks. You threw money away.



Had you invested the $25,000, you may have doubled the growth of your business depending on the capabilities of the resource you were going to hire. Hiring a marketing resource who understands your business needs and can research the audience and goals you’re trying to attain is a much better investment. An individual or organization who understands content, research, design, development, integration, analytics, the landscape of tools and platforms, integration, as well as trends in social, search, mobile, advertising, video, et cetera… can move the needle forward for your online marketing needs. But that’s often neither a designer nor a developer. My advice to this veteran? He was honorably discharged so we know he has good character and work ethic. He traveled extensively throughout the world during and after his enlistment, so he has a great business acumen and experience no one else has.