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Salim Ismail says, in his book Exponential Organizations, that a disruptive trend has to be 10 times better, 10 times faster and 10 times more accessible . In this article we want to share the vision that we believe will allow each member of the Perfilan team. help build real estate developments that make people happy.
Our main task, our job, is to deliver a more profiled prospect towards the purchase. The technology that we have developed so far and that we will continue to develop, has the objective of recognizing that a prospect is truly interested and qualified to buy in the real estate project. Technology such as the profiling system, geographic mapping by Socioeconomic Levels and prospect Scoring.
When we talk about profiling prospects, generally, our clients want to know how much the prospect earns and how much they can invest. We obtain this information from the profiling system and review it in the Telegram Number Data consulting meetings with each project. Last year, reviewing profiling statistics with one of our clients, with graphs where we can see how many people have a certain income or would pay a certain way, we found an application for this information, which we believe will revolutionize the real estate industry.
We concluded that in this client's project, 32% of the prospects answered that they could and wanted to pay for cheaper properties in that same location. It was this developer who stated: “so with this information I can know what I should build in my next stage and thus be prepared.”
For our team, the potential of the data that today 52% of prospects are answering us was a revelation. We define that by understanding the market and real demand, we can help real estate projects be built that make people happy, that is, where developers really listen to what people want and can buy.
We know that a real estate project makes large investments that will be recovered proportionally to the speed of sales. So the one who must bear the word of what should be built is the home-buying client himself. Taking stock of the meetings we had with real estate projects for which we consulted, we realized that the majority define the sales projection based on studies of three types:
Of the offer in the target area of the project: what is currently selling in the location.
The “demand” calculated based on the absorption of previous periods of similar developments (there are companies that study what is sold per project in the country).
Direct survey of people who most of the time are not looking for or cannot buy a property (a market study).
The problem that we detected in the first two is that these studies can produce erroneous projections if the demand has already been covered, and then an oversupply begins, that is, selling ten products in previous periods each month does not ensure that this will continue to happen. And in the case of the third study, asking people who are not searching or cannot buy gives a wrong idea of the project to be developed.
The importance of understanding the market and real demand to build a new project.
Analyzing this problem, we believe and are preparing to use the statistics of the prospects that we profile as a real-time demand analysis for future real estate projects. Those that today help us know if they are interested in the project, in the location and if they really have the financial possibilities to buy.
To achieve this, it is important to establish a complete digital strategy, because only this can give the possibility of understanding the market in real time. With this analysis based on the responses of people who are looking to buy, we believe that we will achieve our vision of “Building real estate developments that make people happy”, where people influence what is developed.
With this technology we believe that we will achieve more effective technological market research with people who are searching, faster, in real time with digital marketing and more accessible , since the cost is completely technological.
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發表於 2023-11-29 14:36:37
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