Trade marketing what is it

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Running a business alone is an extremely difficult task, consuming not only a huge amount of financial resources, but also capital in the form of time, energy and people. For this reason, many businesses, regardless of size, decide to join forces with other manufacturers within their own field. This allows for the expansion of the offer, as well as a "soft landing" in the event of a crisis. What is trade marketing and why should everyone know about it? It all sums up in one sentence: greater visibility means greater sales. CONTENTS: Sales support The key to success is exposure and customer service Sales support Trade marketing what is it ? Broadly speaking, it is a series of activities aimed at ensuring better visibility of products and their distribution. Trade marketing is also responsible for linking a given manufacturer with a point of sale.

It's a combination of forces where everyone benefits while staying ahead of the Special Database competition. The manufacturer gains sales, reach, brand strengthening and new consumers, while the distributor can expand its offer and attract customers of a given brand. Marketing mix The skillful use of techniques, methods, processes and activities aimed at meeting customer needs is quite a challenge today. For this reason, sellers and distributors turn to various marketing concepts to maximize their results. We can distinguish several of them that influence the planning of online and offline campaigns. The first is the 4P: product, price, promotion, and place. As a result of the development of technology and globalization, it has been expanded by new elements: people, process, physical evidence, thus creating the second 7P concept. The third type is the 4C: communication, convenience, customer needs and cost. Here, the focus is primarily on the customer, who is the buyer of the product or service. Trade marketing basically uses every method depending on the needs and target group. Get ahead of the competition with a strong partner First come, first served – if you want to lead in sales, you need to be on the first page of search engines.
  

According to research, about 70% of shopping carts are abandoned. What are the reasons for this? First of all, bad optimization and weak authority. Provide your customers with the necessary information about the service or product you offer. This way you will become trustworthy, and thanks to categorized choices you will be able to analyze customer needs. You will eliminate unnecessary products that do not bring profit. By working with a well-known brand, you increase your chances of success. Online/offline trade marketing tools Leaflets – materials educating customers about the offer. POS materials – materials supporting sales, influencing customers' impulsive decisions. Roll-up – advertising stands. Commission – a type of incentive for sellers who achieve high sales results. Categories – a method of product segmentation allowing for systematization of the offer. Lucky seven. Where should you start planning your trade marketing strategy? Step 1: Research. You can't move without it, because you have to choose a place with the right profile, a free publishing calendar and the right topic. Researching the market and the preferences of subcontractors/distributors will allow you to create appropriate conditions for cooperation. Step 2: SEO and SEM. When operating online, you cannot forget about these two strategies. They allow you to increase the visibility of your products in search results, both free and paid in the form of PPC ads . An especially important element will be the audit of the website, links and competition. Step 3: Marketing and branding content. On the one hand, you should create interesting, original, high-quality materials (text and visual), and on the other hand, materials that communicate the values ​​of a given brand, strengthening its market position. Step 4: User Experience (UX) . A website is a company's showcase.