Understand how managing performance indicators can increase your sales

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management into practice does not depend on the size of your supermarket. Whether your business is a small neighborhood store or a large store that has a municipal impact, it is extremely important to put this work into practice. Regardless of the size of your audience, it is unfeasible to take over a company based solely on opinions. Management centered on the use of data can certainly make your work easier and contribute to improving your results. Check out in this post how performance indicators are essential for the success of your company.

Difficulty selling more? Managing performance indicators can be the solution Retail companies that want success in their sector need strategic planning based on data analysis. A survey carried out in 2018 by Snowflake Computing and Harvard Business ws data  Review identified that companies that make decisions based on data have a greater chance of longevity. This process is natural in the current market and is fundamental for business development and increased sales . Discover some performance indicators and understand how they can help you: 1- Performance indicators: Average ticket This is an extremely important performance indicator in retail.



Despite this, it generally requires a great deal of effort to be measured manually. With management software that presents this indicator, it will be calculated automatically and you will be able to analyze it simply. Using this indicator, you can find out at what point each month your customers spend the most buying your products. You can also find out in which periods they spend less. This data can give you insights to take actions that encourage an increase in the average ticket when you identify that it is lower than expected. A good alternative at these times is to encourage bundled sales. Another idea is to encourage impulse purchases with actions at the POS. 2 – Performance indicators: Measurement of actions The supermarket sector tends to hold promotions frequently.

Some supermarkets advertise through sound cars, social media, etc. However, the most common practice is still the distribution of inserts. Carrying out actions to promote the store and products is essential, you already know that. And as for the results they generate, can you measure them? Do you know which customers went to buy in your store because of a certain action? Actually answering these questions is not easy. The good news is that it is completely possible. To get the answers to these questions it is necessary to use technology that is capable of providing you with specific data, storing and organizing it. Another alternative is to do everything manually based on information from your ERP. Let's face it, this option is not the most practical nor the most recommended due to possible errors. To improve the distribution of inserts, technology can be very useful, for example.