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What topics should you cover on social media? A good practice in social media activities is to define the thematic scopes that you will use in your channels. When planning them, always keep in the back of your mind your goals, the group you are speaking to and the distinguishing features around which you will build the narrative. Assuring you what a great employer you are without specific examples won't help much. Have you decided to communicate on social media.


Be authentic! One of the elements of the communication strategy in social channels is also the selection of appropriate formats that you will use for employer branding activities. You have a lot of them at your disposal. Video is still the leader , and C Level Contact List websites such as TikTok are entirely based on it. However, do not forget that for some messages, single graphics and photos, carousels, documents, reports or live broadcasts will work better.



Below you will find some examples of various thematic lines implementing Employer Branding. Encouraging people of all ages to apply: Source: Building the image of an employer that cares about equal rights: Building the image of an employer who cares about equal rights_Employer Branding SourcePresentation of employees' passion : Presentation of employees' Development opportunities and career path.