How to identify inactive customers and what are the actions to reactivate them?

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The accumulation of inactive customers can result in real lost opportunities for companies. This is because, according to Philip Kotler, the cost of acquiring new customers is 5 to 7 times higher than the actions necessary to keep them. When identifying the problem, it is essential to take action to recover those customers who have already purchased from you, but have not done so again for a long time. You know what to do? If you've noticed that your business is full of inactive customers, it's best to take action to win them back.

And this recovery may not be as difficult a mission as you think. Want to see? Continue reading and see some tips on how to reactivate your customers! What is an inactive customer? We call an inactive customer a customer who once made a purchase whatsapp number list   from your business, but has not purchased again for some time. In most cases, a consumer is considered inactive when they spend a period of 30 days without purchasing from your store. Another characteristic of inactive customers is that they don't even engage with the company's content.



An inactive customer can evolve into an even more worrying category, that of a lost customer. In other words, when a customer seeks a competitor's business because they feel dissatisfied with the first company or because they found better solutions in the second location. To prevent this from happening, it is advisable to take quick action to recover inactive employees. It is worth mentioning that the faster your action, the greater the chances that you will be able to make the consumer buy from you again. Identify inactive customers First analyze the average purchase interval time of your customers. This is the basis for defining how long, on average, a customer should remain without purchasing from your company before being considered inactive.

Then, collect important data from the customers who were identified: their purchase history, what they usually buy and the date of their last purchase. Direct research can help you better understand the behavior of these customers and what they expect from your brand. This can direct your actions and improvements to win him back. What to do to reactivate inactive customers? You need to invest in some actions if you want to reactivate relationships with inactive customers. When these measures are adopted, your company does not run the risk of losing them to the competition. Segment customers Segmentation is an important step for measures to be successful. This is because customers are not the same: their needs and motivations for a purchase vary.