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The themes that have changed advertising

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發表於 2022-1-18 14:47:26 | 顯示全部樓層 |閱讀模式
If an ad from 15 years ago were passed to us today, without warning us, it is quite likely that the ad would not work. The announcement E-Mail-Datenbank kaufen would surely leave us cold and the message would not quite gel with what they were trying to tell us. It would be something almost expected: in recent years, advertising has changed, because consumers and the expectations that consumers have about brand messages have changed.As they point out in an analysis by CNBC, which has studied the most viral and successful campaigns of the decade, advertising has migrated the spotlight and the elements that lead it to reach.

In general, and as they point out in E-Mail-Datenbank kaufen the analysis, the campaigns that have had the most echo and that have become viral have been those that have gone further. Advertising does not try to sell you only things, they explain, but has also had an added element. The decade has been the golden moment of advertising with a message and of brands that take sides and get involved.In fact, the decade has been the time for female empowerment advertising and feminist messages. The most popular campaigns of the decade and those that have managed to go viral - and in a positive way - did so with messages that invited us to rethink gender stereotypes and invited us to see things in a new way.

One of the best examples is the Hairlike campaign for Always, a Procter & Gamble sanitary napkin brand that, despite being limited to certain markets, became famous globally. The response was very positive and, despite the fact that E-Mail-Datenbank kaufen it is a 2014 campaign, it usually still appears in the campaign listings.Consumers continue to remember her and they also do it in a positive way. As they explain in the analysis, it became the first sample of a global phenomenon. In fact, another of the most popular campaigns of the Barbie decade, one in which girls were invited to be what they wanted, follows exactly that trail.



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