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本帖最後由 julekhakhatun15 於 2023-8-31 11:51 編輯
With each passing year, you need to monitor changes in user behavior to understand what makes sense for your company in terms of digital marketing strategies and actions. And how will it be in 2019? What are the digital marketing trends that must come true?
Among so many bets and forecasts by “marketing gurus”, some stand out, such as mobile marketing , that is, strategies aimed at users connected to smartphones. From a responsive website to adapting campaigns for mobile devices, mobile marketing has undoub tedly been in evidence and the trend is that it will continue to grow. In a survey released by the IBGE in December 2018, the smartphone appears as the main internet access device, with a 98% share.
Another trend that has been pointed out and which continues steadily towards consolidation and expansion is big data (artificial intelligence) . By analyzing data that a human Cell Phone Number List being would be practically incapable of processing alone, machines generate insights that can become optimize ations for companies' marketing campaigns . But it's worth remembering that the machine doesn't do the whole process either. A well-trained professional is essential to transform data and insights into actions that generate results.
Speaking a little about content marketing , which also appeared in several predictions, the challenge in 2018 was to evolve and create good content that helped users in their search for information. “Content is king” has been around for a long time, but what was missing was turning it into something useful for people, not just for robots. Still in this context, the video format was a bet for the growth it has had in recent years. And indeed those who invested reaped the rewards!
Many other digital marketing strategies were identified as trends for 2018, such as marketing automation, conversion optimization (CRO), the use of digital influencers in campaigns, growth hacking techniques, etc. Everything, in a way, contributed to better results with digital marketing – for those who did it right!
Digital marketing trends 2019. What to do to get results?
Talking about trends, in a way, is easy. But what is really difficult is to point out the main marketing strategies that will give results to companies, after all, nobody has the money to simply “be innovative” if this does not translate into an increase in sales and revenue.
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發表於 2023-8-31 11:46:53
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